Alia Bhatt latest advertisement has been in talks as a lot of questions have arrived on the concept of ‘Kanyadaan’. The actress latest advertisement for the clothing brand Manyavar has brought the new concept of giving away bride. The actress in the advertisement talks to her family members that they have loved her but always told her that she has to go to another house after marriage and accept that house as theirs.
While performing the rituals of marriage not just the bride’s family have to give their daughter but also the groom’s family have to give their son. The new concept is highlighted not Kanyadan but Kanyamaan. Have a look at the advertisement here:
No sooner was the advertisement out, on social media people had two opinions on this concept. Some called it the modern concept while the others said that it is a tradition since ages. One of the tweets read,” #Kanyadaan means Gotra Daan. Marraige through Hindu rituals,a girl accepts Gotra of Husband & her child will get name of the father. If someone has a problem, they can register marriage through Special Marriage Act. Why this desperate effort to mock Hindu rituals?”
The other tweet read,” #Kanyadaan might just be an Idea for @aliaa08 but for Hindus it’s our ritual. And let me tell you daan is always given of something valueable or mulyavan to anyone, not unlike #bollywood”. While some of the netizens are calling it a publicity stunt and some are praising the new concept. Have a look at the tweets here:
— Rahul Kr. Sr. (@BiharKaLall) September 19, 2021
Why do we give daan?
What is meaning set by rishi mahershi regarding #KanyaDaan ?
Do you just feel pour with word or having logical mind to see the real meaning behind it?
Did our ancestors ever suppress the women in the name of #KanyaDaan
Patriarchy is being sn differently
— Swati Mishra 🇮🇳 (@mishrahridayalu) September 20, 2021
#Kanyadaan means Gotra Daan.Marraige through Hindu rituals,a girl accepts Gotra of Husband & her child will get name of the father.If someone has a problem, they can register marriage through Special Marriage Act.Why this desperate effort to mock Hindu rituals? #Aliabhatt #mohey pic.twitter.com/z0k7lY2j3N
— Anima Singh (@animasinghA901) September 19, 2021