Amazon Alexa Turns 3 In India; Interactions On Smart Assistant Surged 67% In 2020

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Published by Ricky Tandon on 08 Feb 2021

Today, Alexa is celebrating its third birth anniversary in India. On this big achievement, Mr. Puneesh Kumar, Country Leader for Alexa, Amazon India shared a number of things about the gadget. He also shared about the approach that Amazon’s smart assistant has grasped to grow in the Indian zone and what is coming next.

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“Voice is the future,” said Mr. Kumar on Alexa’s third year in India, elucidating that during the last one year, interactions on the gadget have grown over 67%. He added that 85% of the PIN codes in the nation have bought Echo smart speakers.

The footprint of smart assistant has lengthened exponentially and 50% of the country’s Alexa users hail from non-metro cities.

To rejoice the three year birthday of Alexa in India, Amazon said that it will provide discounts and transactions on top-notch Echo devices and smart home bundles. This will initiate on February 15 midnight and go on for 24 hours on Amazon.in.

Over these three years in India, Amazon has rolled out Hindi language support, and then Hinglish too, with the intention to comprehend slang context. But, the nation has horde of Indian languages, and Alexa presently doesn’t back up those. Amazon plans to roll out news in 12 regional languages, but complete discussions may take a little longer to come on board.

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“Because the brain of Alexa is in the cloud, it enables her to get smarter with every interaction. So when people speak to her in different languages, she is learning all those pieces, thanks to the deep neural networks and machine learning technology and her wealth of knowledge is getting richer and richer. I think her vocabulary of regional languages is getting better,” he said.

Kumar said that interactions on Alexa augmented 67% more in the year 2020 as against 2019. Kumar said customers said “I love you” to Alexa 19,000 times a day, which was 1,200% up from the year 2019.

The most requested songs on Alexa were Hanuman Chalisa, Shaitan Ka Saala, and Baby Shark.

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