A recent pan masala ad featuring Bollywood superstar Amitabh Bachchan has caused a lot of furore, with many not liking his decision to promote such a campaign. The campaign also stars actor Ranveer Singh.
A national anti-tobacco organisation has written a letter to Big B, requesting him to step down from the campaign as more and more teenagers are resorting to tobacco addiction. Shekhar Salkar, President, National Organisation for Eradication of Tobacco, who wrote the letter to the Piku actor, stated in the letter that tobacco addiction is highly injurious to health and that since he, Bachchan, is the government brand ambassador for the polio drive, he should immediately withdraw from the pan masala campaign.
In the letter, Salkar stressed on the fact that chewing betel quids is carcinogenic for humans and that it can lead to oral cancer. He also wrote about how the involvement of stars like Shah Rukh Khan and Hrithik Roshan in such campaigns is leading to teenagers being influenced to substance abuse.
“As an oncologist and member of an NGO working in the field of tobacco cessation, I am aggrieved and provoked to wage war against the dubious measures, such embellishment done by various influential and famous Bollywood actors like Shah Rukh Kha, Ajay Devgn, Ranveer Singh and Hrithik Roshan, leading to increased tobacco use among students,” said the letter.