Bollywood celebs at religious places ahead of their film’s promotions: Devotion or PR Strategy?

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Published by Shafali Nagar on 28 Dec 2021

Many actors of the film industry recently shared pictures from their visits to religious places.

Alia Bhatt

Gully Boy actress Alia Bhatt with the director Ayan Mukerji, was spotted at the Bangla Sahib Gurudwara in Delhi. Also, Alia shared a picture of them on her Instagram account.

Meanwhile, on the work front, the Raazi actress has Ayan’s Brahmastra, RRR, and Gangubai Kathiawadi, and the film Brahmastra is ready to hit the theatres in multiple languages next year.

Kartik Aryan

Recently, Kartik Aryan, while he was shooting for his upcoming film Shehzada visited Bangla Sahib Gurudwara in Delhi.

Meanwhile, on the work front, Kartik made a debut from Pyaar Ka Punchnama and was last seen in Dhamaka (Netflix Film) and Love Aaj Kal 2 with Sara Ali Khan in the lead.

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Sara Ali Khan

Kedarnath actress Sara ahead of her film Atrangi Re was spotted at the same Gurudwara in Delhi as Alia also Hazrat Nizamuddin dargah.

Meanwhile, on the work front, Sara made a debut from Abhishek Kapoor’s Kedarnath with late actor Sushant Singh Rajput. And for the film, she received a Filmfare award, IIFA award, screen award for best female debut, nominated for Zee Cine Award for Best Female Debut. Sara was last seen in the film Atrangi Re as Rinku Sooryavanshi with Akshay and Dhanush in the lead

Katrina Kaif

In the past, Sooryavanshi actress Katrina Kaif ahead of her film Phantom visited Ajmer Sharif Dargah to pray for her film’s success.

As we all know, this month Katrina married actor Vicky Kaushal in the presence of her close relatives and friends in Rajasthan.

Meanwhile, on the work front, Katrina was last seen in Sooryavanshi. She has Phone Bhoot, Tiger 3 and Merry Christmas in her kitty.

Now the question is these visits just for devotion? Or is there more to it?

On this, Atul Mohan, trade expert says all this is to keep themselves in circulation. He elaborates, “On social media you have to post every day. Press releases are sent out too sometimes. Also, they do this to just stay in the news too.”

Also, Joginder Tuteja, an analyst adds there is nothing like spotted, everything is pre-orchestrated. Ad guru Prahlad Kakkar calls it a promotional strategy. They inform the authorities in advance and don’t have to stand in any lines. It’s an interesting experience and deliberates as well.”

What are your views on this? Tell us in the comment box. And stay tuned to laughing colours for more updates.

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