Deepika Padukone launches ‘Frontline Assist’ to provide mental aid to frontline workers

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Published by Mohit Kumar Dixit on 15 Jul 2021

Bollywood Superstar Deepika Padukone shows her concern about the mental status of frontline workers during the pandemic. She has launched a campaign dedicated to them.

Deepika Padukone who has been a victim of mental illnesses a few years ago aims to initiate a campaign ‘Frontline Assist’. She has teamed up with an NGO Sangath for the campaign. The money raised through ‘Deepika Padukone Closet’ will be provided to Covid19 well being centres via this NGO.

While sharing this news on her Instagram account. Deepika wrote, “Frontline workers have been the backbone of our country as we weather this pandemic. Having had a lived experience with mental illness, I understand the importance of emotional wellbeing, and as a mental health foundation, we are grateful to be able to contribute to the mental health of our country’s frontline workers with ‘Frontline Assist.’ We are proud to direct proceeds from ‘The Deepika Padukone Closet’ towards mental health support of our country’s real heroes through our partnership with Sangath”.

‘The Deepika Padukone Closet’ was launched back in 2019 aiming to spread awareness about mental illness from where her fans can buy things from her website. Now, the money made through this initiative will be used in free counselling sessions and with the benefits of mental health self-care resources.

On the work front, Deepika Padukone is having some massive projects in her pipeline – Pathan, Fighter, Untitled Nag Ashwin film & The Intern.

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