India’s public service broadcaster, Doordarshan is planning to introduce its own OTT (over-the-top) platform looking at the rise of entertainment and infotainment industry.
“OTT is an important platform. Doordarshan is also planning to have its own digital platform where it can put out its content which can be available worldwide.
“CEOs of Prasar Bharati and Doordarshan are working on a project to evolve an online platform for the viewers,” Supriya Sahu, Director General, Doordarshan, told IANS.
When asked what kind of shows will Doordarshan’s OTT is going to offer to the audience, Sahu said, “We have a huge library of content. Some of our content is iconic. People of India associate themselves with our shows as they have grown up watching such shows. So we are trying to see if that kind of platform can be developed for us to utilize it.”
Started in 1959, Doordarshan has given us iconic shows like Hum Log, Buniyaad, Fauji, Bharat Ek Khoj, Byomkesh Bakshi, Chitrahaar, Shaktimaan, Dekh Bhai Dekh, Malgudi Days, Chandrakanta and Shrimaan Shrimati.
In the most recent advancement in the OTT space in India, online streaming platforms including Netflix, Hotstar, Voot and SonyLiv, have signed and agreed to pursue another industry set of accepted rules and self-control for online substance in the nation.
“Like our satellite channel, if we come out with an OTT platform, we will definitely abide by the necessary norms and regulations. Whether it is online content or content of our TV shows, it should be in accordance with the law.
“Doordarshan not only follows the code of the Ministry of Information and Broadcasting, but it also has its self-regulatory body which regulates the content and tries not to release offensive content anywhere,” she added.
Sahu spoke to IANS on the sidelines of the dispatch of Doordarshan’s Chalo Saaf Karein, another show which spins around tidiness and sanitation with a silly wind.