Loveyatri, the debut film of Salman Khan’s brother-in-law Aayush Sharma and debutante Warina Hussain didn’t see a good start at the box office. The film is made under Salman Khan’s production house. It sees an average opening of around Rs 2.8 crore.
Loveyatri gets the neck to neck competition from Ayushmann Khurrana, Tabu, and Radhika Apte starrer Andhadhun. However, Andhadhun too inspite of garnering very good reviews collected only raked in Rs 2.25 crore.
Before the release of the film helmed by Abhiraj Minawala, the film had been surrounded by many issues. Aayush and Warina were fined for flouting rules in Gujarat. Also, Hindus were felt offended by the initial title of the film, Loveratri. So, the title of the film changed to Loveyatri- The Journey of Love.
The film shows a love story of Sushrut aka Susu (Aayush Sharma) who waits for Navratri each year. In a Navratri night, he sees the gorgeous NRI Michelle aka Manisha (Warina Hussain) and smitten by her. Then hurdles come in their love story.
Salman Khan on launching Aayush Sharma as it will come under the topic of favoritism said, “That’s why I stayed as far away as possible. So much so that I was worried my sister (Arpita) will think I don’t like Aayush hence I’m not supporting him.”
The actor and brother-in-law of Aayush said, “Aayush would have been launched by someone else if not me. He has been training really hard. I’ve worked with Abhiraj (Minawala, director of Loveyatri) in Sultan and saw he’s a very sorted guy so I thought this is the best time and best thing to do. I knew nepotism will become a talking point.”
Having star connections does not help much, according to Salman. “Favoritism works only with bicycle-sellers or other professions, but in acting, no matter how much you push, it is only the audiences who decide your worth. There it doesn’t matter whose son you are. You could be the best looking guy and best actor but the audience can reject you and you can have nothing,” he added.
While Aayush talking about Salman’s involvement in the film said, “Salman bhai has been very involved right from the beginning. He said even after so many years in the industry I don’t know what works or what doesn’t. He said either the film will be a blockbuster or the most spectacular failure.”
“We would work on our own and Salman bhai would just want to show us what we had created and approved it. He never came to the sets,” added Aayush.
“We’ve tried to not make a Maine Pyar Kiya otherwise there would have been comparisons which wouldn’t be good for me,” says Aayush about the film.