A Bar in Goa is Offering Free Beer in Exchange for Waste Collected From the beach

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Goa is one of the most sought-after tourist destinations. And now Goa has embraced a new initiative that will, however, fetch you a beer when you are in Goa. All you have to do is collect some garbage from the beach and get a free beer in exchange.

According to a channel, a bar in Goa is offering free beer in exchange for waste collected from the beach. The initiative is taken to spread awareness about cleanliness in the environment. Noreen van Holstein, who established the campaign with Drishti Marine stated that “The waste-bar is a win-win concept. It is positive for the venue as it is a positive event that attracts a crowd. You get very happy customers as they feel they contribute to society and get a free drink for it. And for brands, it helps in positioning.”

The idea has been conceived by Drishti Marine, a private beach management agency that has been working with Goa’s tourism ministry to manage the garbage issues on the beaches.

On January 30, the initiative was started at the Zanzibar shack which is located at the end of Tito’s Lane in North Goan beach village of Baga. Van Holstein informed that this is not the first time that the initiative is taken and is not a new concept. Earlier, Netherland started the same idea to spread throughout the world. Holstein thinks that it’s best to let people avail free beer while collecting the garbage to keep the beach clean.

Van quoted, “People come to Goa for two things: beach and the bar. So let’s give them what they come for – free drinks in exchange for garbage that they collect. This ensures that they become conscious of the waste that is there on the beach and that trash actually has value! They will leave Goa with a positive feeling and a clean beach.”

Millions of people visit Goa every year and produce a lot of garbage on the beaches. And now, the government was forced to take help from Drishti Marine to keep the beaches clean. Soon, this initiative will be adapted to various other places. The campaign has created a high mood on social media. Check out some of the tweets that are endorsing the campaign:

CEO Ravi Shankar said, “We ran an extremely successful campaign over 150 days in the last tourist season with the intention of creating awareness on beach clean-up and teach people about the importance of waste segregation. We made a significantly positive impact on that front and hence have decided to run the campaign this season as well.”

Interestingly, the waste items that are collected during the campaign are used to create various useful items that include musical instruments. It seems that this campaign will make Goa clean.

Published by Isha Kataria on 05 Feb 2019

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