On Women’s Day 2019, Indian designer Sabyasachi took to social media and shared a post to wish out all the women across the country. The designer united with a plus size model, to wish all the women and also send out a message of self-confidence. He shared two photographs with the caption that read, “This International Women’s Day, celebrate confidence.”
However, it didn’t work out for him as he would have expected because most of the women wondered that a plus-sized model sporting a lehenga from his collection is not they usually get to see on his pages. And with a message of ‘self-confidence,’ particularly on women’s day, with a plus-sized model is just for attention as he didn’t perceive the plus-sized model fit for the rest of the days. Take a look at his first post:
The post received a lot of mixed reactions from the users. While, several of the users praised Sabyasachi for his message, whereas many users also criticized the designer for spreading the message of self-confidence only on Women’s Day.
Here’s the second women’s day post by Sabyasachi:
“So every other day of the year you post pics of skinny women, on women’s day the photo of a not so skinny lady… where was this pretty lady the remaining 364 days?” an Instagram user commented.
Several of them pointed out his ignorance of gender issues for the rest of the year. Another user commented, “I do not understand why you have to use a non-conventional model from the ones that you use on your regular ads and caption it as ‘portray self-confidence’? Something doesn’t feel right with this. Are you trying to say the unconventional models according to you are supposed to ooze confidence but they don’t and since it’s women’s day you are urging them to? What made you think that women of all shapes sizes and color do not have confidence?” and many other such comments raised some serious questions on his problematic choice of picture particularly for women day to talk about ‘self-confidence’ because it seemed like he was implying that only plus-size models need more encouragement. People wondered if he was trying to say that non-conventional models need confidence”.