Pandemic for sure has played a game-changer for the film industry. As the second wave has hit the country hard, many theatres have been shut down. Almost all big-budget films have pushed their release dates till the situation gets under control and government permits to reopen theatres. Many of the filmmakers have preferred to release movies on OTT platforms. Salman Khan’s Radhe: Your Most Wanted Bhai prove to be an exception in today’s situation. Makers of Rahde have decided to go for theatrical as well as the OTT release of the movie. Radhe will be released in India on Zeeplex a pay per watch platform and theatres open in few states of Northern India. This hybrid model was seen as effective in Hollywood.
However the release of the movie in North India would not generate big revenue for the movie, the Production has decided to release the movies in Countries like the USA, UK, UAE, Australia, New Zealand and UAE. However, UAE is supposed to be a lucrative area for the movie to have its best Box office collections. In India, Hyderabad was supposed to have the grand opening of the movie but it will undergo lockdown from the 12th of May.
Radhe: Your Most Wanted Bhai will have a Grand Premiere in Dubai on May 12 at the world-famous Dubai Mall at 10:30 pm at the Reel Cinemas. The source of Bollywood Hungama says “Trade experts, critics, influencers etc have been called for this special screening. The organizers are looking forward to it and will make sure that all COVID-19 safety protocols like compulsory usage of masks, social distance etc is taken care of.” Bhumika Tewari, Head of Revenues and Distribution (India & Overseas), Zee Studios, has also confirmed the news.