Bollywood’s handsome hunk Sidharth Malhotra stepped in the showbiz with Student Of The Year and become an instant hit among the viewers. The smart actor has a huge fan following who drool over his amazing looks. Though Sidharth’s past few films have not performed well at the box-office but this stardom is intact and he is getting some exciting film offers.
But presently, the star has done something extremely unusual which we didn’t see coming. We have only seen popular cosmetic brands signing beautiful Bollywood divas and models to promote their product, also it is definitely the right choice to do so. But have you ever thought that any male star will ever be the face of a cosmetic product, no right!
Well, breaking all the stereotypes, Sid has become the face of a cosmetic brand that too for a cause. Whoa, that’s really interesting! The SOTY star is a part of a brand’s unique and disruptive marketing campaign.
Sidharth Malhotra being the sport that he is said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand.
He also this on his Instagram account. Take a look at it here..
Speaking on the same, the Aiyyary actor said, “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean its one thing to be a metrosexual man, but makeup? Really? Then I saw the premise, which is #TestedOnSID, and signed up as a willing guinea pig because I’d any day sign up for a product that is not tested on animals. I think the colours represent today’s young ladies: confident, strong, self-assured, and unafraid to express themselves. I hope their men clear the ‘test’ with flying colours.”
Well, Sid deserves a big round of applause for his guts and we really appreciate him for the same.
On the work from, the actor will be reuniting with his Hasee Toh Phasee co-star Parineeti Chopra for the movie Jabariya Jodi whose motion poster was released yesterday. The film will be released on May 17, 2019. He will also be starring Captain Vikram Batra biopic.