Singer Sonu Nigam refutes the news reports about him associating with any political party. He told that he has only made investments in ‘Buffering’, the digital technology company that focusses on political accounts. The singer said that “I have friends across all parties, doesn’t mean I have aspirations”.
Reportedly, Sonu Nigam has invested Rs. 6 crores in Buffering founded by entrepreneur Amit B Wadhwani, Darshani Khatri and Manoj Motiani in 2019. Over the last two months, Sonu was seen at the charity events of many politicians across India and there are reports about him meeting party members of two national parties in India.
Sonu says, “The media has been focusing on news, more from an entertainment aspect. I do not have any political ambitions neither am I joining any political party. I appreciate the reach of technology and hence have only invested in this tech company that amplifies political personalities”.
Amit B Wadhwani told, “We confirm to have received investments from Sonu Nigam ji & Arvog Ventures India in June 2021. The fresh round of funds will be utilised to onboard the next set of 75 political leaders, beefing up technology and strengthening the research teams across Mumbai and Delhi”.
Currently, the company offers digital, data, technology and AI based amplification services by invitation to 56 key political figures across the country.
Darshani Khatri, the co-founder of the company says, “India will see numerous elections in days to come, technology play is still very minimal, we at buffering simplify understanding voting, constituencies, data and voting patterns from tier 1 to tier 6 cities and to villages covering the length & breadth of the nation”.
Ketan Kothari, investor of Buffering and director of Arvog Ventures India told, “Political Psephology coupled with data and technology is an unexplored industry which has a huge revenue potential with an extremely profitable business plan. Buffering founders have built a commendable model which will redefine election campaigning in India”.