Fast&Up, India’s nutrition brand, has joined forces with India’s most popular star in a one-of-a-kind partnership. They’ll work on a variety of health and nutrition projects, beginning with a campaign to support India’s frontline workers.
#HealPrayLove is a brand initiative to assist, support, and invigorate those who have been impacted as well as those who have worked tirelessly to bring us all back in good health. Every reel made with the #HealWithReels will support the Heal-Pray-Love cause, with each reel equaling a single dose of electrolytes that will be sent to hydrate frontline workers across India, thanks to Varun Dhawan.
Varun Dhawan took to Instagram to announce the news and wrote, “FAST n UP Health first India first
The six-year-old healthy nutrition startup is quickly setting up itself as the industry leader in India’s rapidly growing nutrition sector, with monthly sales exceeding 100 million. It debuted 20 innovative products in 2020, symbolizing a 100 percent increase over the previous fiscal year, with the goal of catering to the overall wellbeing of the full Indian family through its firm principle in Informed-Choice Certified.
Fast&Up products are currently available in close to 6000 outlets across the country and will be in 10,000 outlets by the end of this year.
Varun Dhawan commented on the development, “The last year has reminded us nothing is more important than health. Our health. The health of our loved ones. I admire the work that Fast & Up has done in the health space and also all the work they are doing to support our frontliners. I’ve joined hands with them and formed a partnership. With a shared vision: Health first. India first.”
Mr. Vijayaraghavan Venugopal, CEO & Co-Founder Fast&Up said, “We are excited to welcome Varun to our Fast&Up family. Committed to enhancing health consciousness and immunity, we are looking forward to being further strengthened. His alignment will help accelerate the brand foray into the Indian consumers who want to be active across the length & breadth of the country.”