A Salman Khan film is a major event by itself, and it still piques the interest of fans and moviegoers alike. Since 2009, he has consistently brought his films to theatres on the occasion of Ramzan Eid, except in 2013. As a result, Eid and Salman Khan have become intertwined. Due to the Coronavirus pandemic last year, movie theatres were closed, and Salman was unable to release his film ‘Radhe– Your Most Wanted Bhai.’ This year, it appears he will not be able to hold the Eid date, as the virus’s second wave has spread through the nation. However, the superstar shocked many when he announced that his much-anticipated film would be released both in theatres and on streaming platforms. Since most Indian cinemas were closed, movie lovers in the country had no choice but to watch Radhe on Zee5 or ZeePlex.
The ZEE5 APP is crashing again and again from 12PM
The craze and euphoria that salman khan movie created no other star can come close to it.
RADHE KA DUMDAAR SWAGAT
— DEVIL VARUN 🎭 RADHE DAY 😎🔥 (@varun_tyagi09) May 13, 2021
Radhe – Your Most Wanted Bhai was set to premiere on Zee5 at 12 p.m. today. Around 1.25 million viewers attempted to watch the movie as soon as the clock hit twelve. This was too much for the server, and it crashed in no time. Many people complained that they couldn’t get on the internet or download the smartphone version.
— YOGESH (@i_yogesh22) May 12, 2021
According to a trade specialist, “This shows the star power of Salman Khan. Many were predicting that the pay-per-view format would not work in India and that hardly anyone would be ready to shell out Rs. 249 to watch the film. But this news of servers getting crashed proves how desperate and eager are people to watch Radhe – Your Most Wanted Bhai. It also indicates that the film would have had a very huge opening had it released in cinemas in India. Imagine if a million people saw the film at the time of its release, how many people would watch later in the day; imagine how many more people would view it tomorrow, the day of Eid, and during the weekend.”
This is crazy. Have you ever seen an OTT platform crash?
You have to thank #SalmanKhan’s super-stardom.#Radhe all set to demolish viewership records!!#RadheDay #RadheReview @arjun_kanungo @RandeepHooda @sangaytsheltrim @DishPatani @bindasbhidu https://t.co/VFBfeEgkr8
— Nishit Shaw (@NishitShawHere) May 13, 2021
He added, “We were made to believe that our stars have been boycotted by the public. But the success of Laxmii and Coolie No 1 and now Radhe – Your Most Wanted Bhai proves otherwise for sure!”
This is what happens when a big Bollywood mass entertainer releases on OTT… @BeingSalmanKhan's #Radhe gets ZEE5 servers to crash owing to heavy traffic by fans to watch the Eid offering.. Apparently, over 1.25 million people logged in to watch the film at the same time at 12pm!
— Rahul Raut (@Rahulrautwrites) May 13, 2021